Make Your G2 Buyer Intent Data Work For You, Even When You're Not | Zymplify
Associated with
Steve Lesser Steve Lesser
6 min read
Make Your G2 Buyer Intent Data Work For You, Even When You're Not | Zymplify

Business doesn't stop, even when your physical workplace may not be open. Products are still made, buyers are still buying and they need to be educated on your offerings and salespeople need to sell to them. How do you find those businesses that are looking at, or interested in, your products? How do you reach out to them when your sales team is not running at 100 percent? Read on – we have the answer...

G2 is a review website, namely for software and technology companies. There are tens of thousands of software applications on the market but choosing the right one can be increasingly difficult with so much competition out there. This is where G2 comes into play, to help businesses make an informed decision based on peer-to-peer reviews. A good analogy would be to think of it like Trip Advisor, except for businesses that are reviewing the software before making the all-important buying decision.

Over 3 million people use G2 every month to read and write authentic reviews about thousands of different software products and professional services. There are over 1 million reviews on the site to date, which helps B2B professionals all over the world make smarter buying decisions.

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