2 min read
S2 Episode 3: The King, Queen and Ace of Category Design & Storytelling (Gong, Zoom & Corporate Visions)

Category is important because it's how our minds make buying decisions. First, you think "I need a new car," then "I'll get a sedan." And only then would you think about which brand to buy. 

If the modern, self-guided B2B buying team experience begins with category, then brands need to make sure they're playing in the right category. And if the right category doesn't exist, well-brave brands are designing their own. 

In this episode of The Marchitect, Udi and Sydney discuss how they approach category creation and rebranding. 

Preview of The Juice
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