The article discusses the importance of Total Experience (TX) strategy in government services, emphasizing the shift towards citizen-centric digital experiences. It explains that governments without a TX strategy risk failure in service transformation. The TX strategy encompasses employee, customer, user, and multi-experience, aiming to create seamless interactions across the organization. Benefits include increased productivity and satisfaction. Implementing a TX strategy requires overcoming challenges like maintaining digital services' seamless operation post-transformation. Leveraging end-to-end observability solutions with AI and automation can help ensure smooth operations. The article concludes that in today's digital age, implementing a TX strategy is crucial for governments to enhance efficiency, build trust, and deliver citizen-centric services effectively.