Sarita Rao started her role as SVP of marketing at AT&T Business at a tough time – just two months before COVID-19 hit.

In fact, Rao's marketing team was just days away from participating in the Healthcare Information Management Systems Society (HIMSS) annual meeting, a key healthcare technology event for AT&T Business, when the pandemic began spreading throughout the United States.

"The booth was done. We were ready to go," she says. Then the lockdowns began and the live conference was cancelled. The teams at AT&T Business pivoted quickly, using its broadcast capabilities to host a live virtual keynote about the impact of 5G in healthcare. The keynote, Rao said, tallied over a million impressions.