3 A/B Testing Tips From a Wharton Professor
Associated with
 Mae Rice Mae Rice
Ron Berman Ron Berman
4 min read
3 A/B Testing Tips From a Wharton Professor

A marketing professor at University of Pennsylvania's Wharton School dug into data from 2,500+ Optimizely A/B tips for a recent paper - and shared some best practices with us.

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