Arrow left
Lead-to-Account Matching and Routing / Terminus / Videos
5 Steps to a Fresh Account-Based Marketing Program [Video] - Terminus Site
Associated with
Katie Bullard Katie Bullard
Posted Nov 13, 2017 • 4 min read
5 Steps to a Fresh Account-Based Marketing Program [Video] - Terminus Site
Terminus Terminus

DiscoverOrg CMO, Katie Bullard, explains how to build a scalable account-based marketing (ABM) program in five simple steps in this video and blog post.

Other content from Terminus
Explore all
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
Article
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
Article
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
HOW TO USE AI TO DEFINE YOUR IDEAL CUSTOMER PROFILE
eBook
HOW TO USE AI TO DEFINE YOUR IDEAL CUSTOMER PROFILE
How to Use Terminus' AI-Driven ICP Prompt Library to Build Audience Segments
Article
How to Use Terminus' AI-Driven ICP Prompt Library to Build Audience Segments
Explore more in Lead-to-Account Matching and Routing
Explore all
Using AI & Machine Learning to Remove Bias from Your ICP
Podcast Episode
Using AI & Machine Learning to Remove Bias from Your ICP
Incorporating AI into B2B Workflows
Podcast Episode
Incorporating AI into B2B Workflows
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
Article
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
"To Kill a Tiger" editors on bringing the Academy-Award nominated film to life with Premiere Pro
Article
"To Kill a Tiger" editors on bringing the Academy-Award nominated film to life with Premiere Pro
Featured by Jebbit
Gamification Examples: How to Engage, Motivate, and Succeed
Featured
Article
Gamification Examples: How to Engage, Motivate, and Succeed
Jebbit Claimed Jebbit