Hashtags are a powerful way to get additional traffic on social media. Since they help social media algorithms classify content better, most of the platforms encourage you to use them as long as you don't go overboard or start spamming.

From a marketer's perspective, using hashtags makes plenty of sense. In exchange for a little bit of extra time that goes into researching the best hashtags to use in your post, you make your posts easier to get discovered by those who are searching for those keywords.

Although every social media platform has its own rules regarding the use of hashtags, for the most part, you're encouraged to use them everywhere on the condition that they add some kind of value to the reader and that they are contextually relevant.

In today's post, we're going to touch upon the basics of using hashtags on social media, the dos, the don'ts, and the benefits of using them, as well as give you detailed guidelines and strategies on how to get the most out of them on various social media channels