Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it's not just because this one's with Daniel's wife, Ari Murray.

It's because Ari's a growth marketing mastermind for Sharma Brands, who's helped manage e-commerce for celebrity brands like Kourtney Kardashian's Poosh and Halsey's Aboutface Beauty. And she's got a lot of great advice about how to run a successful D2C e-commerce brand.

Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.

And you didn't think she'd really leave without spilling the tea and how she and Daniel met, did you?