York University's creator campaign resonated really well with students, reaching a whopping 7.2 million impressions and 216,000 post engagements, exceeding the engagement goal by 75%. York University partnered with 4 creators, had 14 pieces of content created, and ran three weeks of creator licensing campaigns achieving a CPE that was 88% below the campaign benchmark. The campaign was a hit among students excited about the possibility of a future at York University.