There are days in the life of an email marketer when the carefully-crafted email campaign decides to call the spam folder as its only home, even after following some of the best email practices.

The common reason for this would be that the contact details of the sender might not have been whitelisted by the receiver, which means the sender's email address is not added to the list of approved contacts by the receiver.

So, the first step to attain a safe inbox landing is to get whitelisted by the receiver and we have wrapped up some tips to achieve the same.