Text marketing has the power to amplify your message and engage your audience. Memorial Day is an economic engine that cannot be ignored, especially if you're in the barbeque or hospitality industry. In fact, according to The Hearth, Patio & Barbecue Association (HPBA) 7 out of 10 Americans own a grill, and 60% will barbeque on Memorial Day weekend. To support all that grilling, sales of meat and burger ingredients also begin to rise on this unofficial kick-off for summer.