3 min read
How LexisNexis increased opportunity creation by
18% using account-based advertising.
LexisNexis achieved exceptional results from a
multi-channel build pipeline campaign supported by
Terminus' account segmentation, advertising, and
attribution capabilities. The following story unveils
their strategic approach, control group testing
methodology, and the remarkable outcomes they
generated.
Other content from
Terminus
Featured by Salesforce
