Courage in marketing is sticking your neck out and going after an idea that's going to get attention and drive results for your organization. But getting buy-in and building organizational confidence for a courageous endeavor can be difficult. Ask marketing pro Michael Brenner, who put his job on the line to convince a global marketing organization which path they should take. Over the course of two and a half years, he transformed marketing at B2B tech behemoth SAP.