Posted Jul 5, 2022
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2 min read
Meaning. Action. Impact. Turning your measurement into a path to value that delivers on accelerated, account-centric business outcomes
Earlier in the year, Agent3 was invited to host a workshop at the B2B Marketing Exchange (B2BMX) event in Scottsdale, AZ, on Measurement. Entitled 'Build Your ABM Measurement Blueprint,' the workshop was led by me, Alisa Groocock, and my colleague, Steve O'Neil, SVP of our Technology Unit, and shared some innovative new thinking surrounding ABM measurement that would help practitioners to improve, scale, and grow their accounts.
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