There's a mountain of evidence now that shows how using data insights to optimize ad spend increases profitability. However, some marketing teams have found their data strategy stalling or stagnating. So, in case you missed it, we've put together a quiz to help marketers understand where they need to focus efforts to improve their data maturity.

In this blog, we'll take a look at some of the results we have so far and explore some of the key challenges respondents are facing.