Employee recognition helps strengthen workplace relationships by acting as validation for individual and team efforts. It creates space for employees to work more effectively, regardless of the industry or organization they're a part of. It also helps boost employee morale and engagement by fostering a culture of mutual respect and trust. Acknowledgment and appreciation are ways to tell employees how much they are valued, so having a strong recognition system will naturally boost an organization's employer brand. Job seekers will be attracted to the gratitude that the company shows for its employees.