"People are going to talk about you whether you're in the room or not. Why not take a proactive approach and help augment that narrative?" says Gianna Scorsone, COO and co-founder at Champion HQ

In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.

In this episode, you'll learn:
Why customer marketing is the voice of the customer
How AI-powered tools can identify champions and drive advocacy
The key to aligning teams for sustainable growth

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/
Learn more about Champion HQ: https://www.championhq.com/

Timestamps:
(00:00) Intro
(01:05) Gianna's journey from sales leader to co-founder
(05:30) Why customer retention is key to growth
(08:06) From start up to scale up
(09:53) Creating marketing strategies based on your customer base
(12:04) Identifying your 'champion' users
(13:29) Leveraging AI to identify and nurture customer champions
(16:45) The best customer marketing campaign
(20:10) Breaking free from the hamster wheel of traditional growth strategies