If your business isn't utilizing Instagram to grow and connect with an audience, you're missing out on a huge opportunity to get in front of engaged consumers. Hootsuite found that 60 percent of Instagram users discover products on the app, and 75 percent take further action, such as visiting a website. However, with 72 percent of marketers stating they plan to increase their usage of Instagram, it's becoming more and more difficult for brands to stand out online.