Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing unlocks a whole new world of insights you can apply to your SaaS marketing strategy to gain a competitive edge and leverage trends early on.

Databox collected and examined data from our Benchmark Groups to help you understand potential reasons for highs and lows in metrics like sessions, clicks, CTR, CPC, spend, organic reach, reactions, and more, and leverage these benchmarks when creating a strategy for the next year.