One Year Into Musk's Ownership, X (Twitter) Down By Every Measure
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David F. Carr David F. Carr
One Year Into Musk's Ownership, X (Twitter) Down By Every Measure

According to Similarweb, web and app engagement is declining across the board, except for Elon Musk's profile. Despite his $44 billion purchase and rebranding of Twitter to X, traffic to twitter.com/elonmusk/ remains a notable exception, showing positive metrics of success.

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