Companies using e-commerce can have a massive amount of product data, including descriptions, measurements and inventory. A product data management (PDM) system organizes and regulates this product data, making it uniform and easily accessible. A comprehensive PDM system also structures this data so it's user-friendly and available to customers as they browse your website.

When you implement an integrated e-commerce software system that connects your PDM system with your organization's ERP data, you may save yourself and your staff time and frustration sifting through unorganized data. PDM allows for a streamlined and simple customer experience, which can increase sales and improve brand reputation when implemented and leveraged properly. Read on to learn more about how a PDM system works and the benefits of integrating this system into your e-commerce.