When was the last time you took a peek at your competition? If you plan on 2024 being your stand-out year, you'll want to for the sake of your strategy. To stand out, you must know what's out there, hence why researching your competitors is just the tip of the iceberg.

The integration of competitor research, market positioning analysis and customer feedback is a trifecta that can guide your business toward strategic excellence. So if you're ready to gain the know-how to go toe-to-toe with your competitors and update your business strategy this year, grab your journal. It's time to research.