Every content marketer dreams about publishing a blog post that ranks #1 in
organic search and drives a ton of highly qualified traffic. The thing many
marketers don't think about is, once you pull this off, your content is now
going to have a bulls-eye on it.

Other companies are going to study it, reverse engineer it, and figure out how
they can outrank it. Eventually, one of your competitors will pull that off.
Your content will fall to #2, then to #3, and so on until you're getting much
less