A CRM is a powerful business application-but if you want to get the most from your investment, choosing a platform that suits your specific business needs is essential.

Investing in a solid CRM will empower you to streamline your internal processes, keep track of your marketing and sales initiatives, and benchmark your commercial performance with pinpoint precision.

To help you make the right decision for your business, here is a rundown of five essential considerations you should make when choosing a CRM.