B2B sales enablement: a marketing-driven approach
Associated with
Hernan Vera Hernan Vera
Posted Jan 18, 2022 4 min read
B2B sales enablement: a marketing-driven approach

The sales enablement organization's mission is to improve the capabilities of the B2B sales team.
However, sales enablement organizations can't do it all.
Hence, they need help from the marketing and product management organizations to succeed in today's dynamic marketplace

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock