In this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.

Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dreamio.

Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads.