Poor, outdated performance management-like giving feedback only in one annual review-means treating your employees like the second group of kindergarteners. It means expecting them to constantly improve all on their own, without any tangible support, resources, or even knowledge of how they're already doing.

Great performance management is about building a culture where everyone is always striving to become their best professional selves. It means promoting open communication, continuous feedback, and career-long learning as organizational values.