4 min read
Pathé Cinemas Attract Moviegoers with Hyper-Local, Weather-Based Ads
Pathé cinemas, working together with Oogst, a Merkle company as their media agency and YourSocial, a Merkle company as their creative agency, created a data-driven campaign utilizing theatre specific movie inventory and personalized weather- creatives.
Other content from
Smartly
Featured by Salesforce
