We all want to have perfect and real-time data on our lead and account records.
You can setup a proper data management system, have a high standard for data
governance, and get the right data integrations, but the biggest roadblock will
always be finding the right vendor. There are a myriad of data vendors out there
- how do you evaluate which one is right for you?

The initial challenge is determining what data points matter to you. Your team
may rely heavily on location and employee count for