The year is nearly over, and we're preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Brands are moving forward and embracing the changing marketing landscape after the turmoil and uncertainty of the pandemic. Savvy marketers can benefit from building a budget with optimism and experimentation in mind while simultaneously staying vigilant to their goals and best practices. Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home. And, 61% of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021-significantly more than the 22% who expressed the same levels of confidence in November of 2020. If you want to learn more about connected TV and how to leverage it in your marketing strategy, watch our webinar here. Understanding influencing factors and upcoming trends [...]