When you catch up with your friends, is it the same way you talk with your manager? How about a child?

The way you talk, your tone of voice, and even your body language can change drastically depending on the context and who you're talking to – your audience. You naturally adapt to connect with the person you are trying to reach.

This is easy if you know your audience and they are standing in front of you or answering back over the phone. But what happens when they aren't there to respond?

In market research, it's important to sharpen your audience analysis skills in order to reach your full potential. In this article, you'll learn to differentiate between the main types by analyzing real-world audience analysis examples.