In this episode, Randy Frisch-the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.'
He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on:
--> Why he's mad about the way content marketing is generally done in B2B SaaS?
--> What are some common mistakes that SaaS content marketers do?
--> What is meaningful content personalization? And how to achieve it at scale in the context of creating relevant content experience?
--> Should you control the content experience? Does it truly make sense to take people to a content hub?
--> Content experience framework -- what are the components and how can you apply it today, and a lot more...