So, why do brands even CARE about engagement rates? Aren't views more important?   Earn money on Instagram & YouTube: Join MagicLinks! Global revenues for influencer marketing are in the billions of dollars each year – but there are millions of influencers, making the competition between influencers fierce. Knowing your engagement rate, and what goes into it, is a key factor in presenting your channels to brands. What's a "Good" Engagement Rate? That all depends on what tier of influencer you are. Nano Influencer: 1k-10k subscribers Micro Influencer: 10k-100k subscribers Medium Influencer: 100k-1 million subscribers Mega Influencer: 1+ million [...]