167 - How to Think About Paid Advertising, with Yoann Pavy
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167 - How to Think About Paid Advertising, with Yoann Pavy

Let's be real- a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy's here to unpack all the ways to utilize those changes to fuel your organic growth.