Texting is more intimate than other marketing channels like email or social. It's a ring in our ear or a buzz in our pocket. And, because it gets to us so directly, there are different rules to the game. Before you jump in and start texting with the same strategy you use for email or social, stop and think through what your customers want in a text message. If you do business text messaging wrong, you'll annoy your customers and damage your brand. But do it right, and you will build higher levels of customer engagement, build brand loyalty, and give your customers an experience they will appreciate. So, what's the secret to doing it right?