76% of marketers see higher ROI with account-based marketing (ABM) compared to other marketing methods. You can, too. In this interactive guide, learn the basics behind account-based marketing and its importance for B2B marketers today. You'll also discover how to:

-Develop an "account-centric" approach
-Build an ABM Toolkit
-Execute ABM with top plays for marketing, sales, and service teams -Tips and best practices for industry-based ABM