International e-commerce refers to the business of selling a product over the internet to buyers who live in foreign countries. There are practically no limits to where your company can expand its business, provided there is a market for your goods. But any expansion into a new market inevitably requires a lot of time, effort, and resources.

Brick and mortar and online-only shops alike can explore new audiences with the rise of international e-commerce. After acquiring an integrated e-commerce solution, there are various benefits to enjoy, such as increased brand visibility and an expanded customer base.