Posted Feb 17, 2023
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2 min read
MediaRadar's Recession Ready Weekly Advertising Overview: Athletics, Kids, Restaurants & Travel lean into Ad Spend
MediaRadar's data sample for the week of January 30 revealed an uptick in Travel advertising – up 100%+ WoW to nearly $100mm invested. US Tourism bureaus, enticing tourists to local cities and states, increased over 225% WoW. There was $25mm+ combined ad spend from Florida, California, South Carolina Tourism bureaus, and nearly 15 others. Following close behind were lodging advertisers offering warm beds and amenities for travelers. Lodging ad spend increased over 115% WoW to almost $25mm. Cruise lines' ad spend set sail with over 50% WoW increase. Consumers have the travel bug, and advertisers are responding.
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