Associated with
Mike Pregler
Terry Flaherty
Jennifer Routhier Isabella
Melissa Parrish
Posted Jul 21, 2022
•
4 min read
It's Time To Kick The Leads Habit
The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. So why does it persist, and what's a better alternative? VP, Principal Analyst Terry Flaherty and VP, Research Director Mike Pregler discuss on this week's podcast.
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