Campaign Manager 360 (CM360) and Display & Video 360 (DV360) are both critical components of Google's Marketing Platform, each serving unique roles in the digital advertising ecosystem.

While CM360 excels in managing and delivering ads across multiple channels, DV360 specializes in programmatic ad buying, allowing for more precise audience targeting and real-time optimization.

Understanding the differences between these two platforms and how they complement each other can greatly enhance the effectiveness of digital advertising campaigns.