If improving traffic for your website is on your 2020 to-do list, now is the perfect time to review your search engine optimization (SEO) strategy. Are you using the right keywords? Is your site contributing as much as it can to the marketing and sales funnel?

These are foundational questions for any business, and one factor to keep in mind from an SEO perspective is that the indexing strategies and algorithms that produce search engine rankings change over time, so it's important to make sure your site is optimized for current standards.

For example, Google recently started evaluating the mobile version of sites first, so it's critical to make sure your mobile site is optimized. Another recent change is that there's now a greater emphasis on the images displayed on sites and page loading speed.

We recently sat down with Derek and Sarah Schwitters, the digital marketing gurus who founded the Lodestar Marketing Group, to talk about how B2B companies can use SEO to improve their marketing and sales funnel in 2020.