Leverage Your Cosmetic Brand's Commerce Data and Make the Competition Blush
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Kait Spong Kait Spong
3 min read
Leverage Your Cosmetic Brand's Commerce Data and Make the Competition Blush

The cosmetics industry is as diverse as ever before, rejecting both overarching beauty standards and traditional ways of doing business. Now, modern cosmetic brands are honoring the differences among their loyal shoppers and aiming to make their online shopping experiences just as personalized. Their approach leverages commerce data that is collected by an advanced customer data platform (CDP), which makes rich insights even more purposeful.

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