How to Lead in Higher Education: Learn Creativity
How to Lead in Higher Education: Learn Creativity

Business acumen. Financial skills. Creativity. These are the skills required today of a chief business officer in the field of higher education.

Wait - creativity? Isn't that for poets and conceptual artists?

Not anymore. Faced with falling levels of public funding and declining student enrollment, college and university business officers are getting creative to find new sources of revenue.
Some are partnering with corporations, providing training that is specific to what a company needs in its workforce. Some are looking overseas; Duke University recently partnered with a Chinese institution to open a new, joint university in China.
Still others are turning to continuing education, expanding their existing programs and launching new ones to attract adult learners. And more institutions are vying for sponsored research projects, often funded by private companies.

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