With technology allowing more access than ever to consumers' habits, preferences and personal information, retailers have a major opportunity to impact their shoppers' experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, with a majority (56 percent) valuing retailers' personalized offers within their shopping experiences, as reported in our most recent global study, The New Topography of Retail.

Within our study, we surveyed 15,500 consumers about their views on privacy and personalization; supply chain visibility; and readiness for emerging technologies like facial recognition, virtual sales assistants and drone delivery. I spoke with TotalRetail to share key themes in our findings