A solid content marketing strategy is one of the most important elements for a business to help shape a brand's identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer? Answering that question Zev Brodskey, the Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy. He joins host, Colin Day, Oktopost's Managing Director EMEA, to dive head first into the tactics content marketers need to expand audiences, connect with them in a way that grows sales and revenue and how a single conversation Zev had with an ethical hacker taught him a valuable lesson about his career.