He talks about:
--> The fundamental logic behind branding and how the approach towards it has changed since January 2020
--> The purpose of ads and how it's not merely transactional
--> How marketing contributes to revenue
--> Why the biggest progress in marketing, in the next 50 years may not come from improvements in technology but in psychology and design thinking
--> Spotting butterflies and the impact of butterfly effect on consumer behavior
--> How the frame of reference dramatically changes the actual value of something, and a lot more...