Building a great content marketing strategy is a lot like building a great relationship-or it should be. As a business you should seek, court, and woo your customers with many of the same tactics you use to find Mr. or Mrs. Right.

Businesses often map their customers' journey from the meeting to the sale in the form of a marketing funnel (the shape noting the concept that there are many at the beginning, and less at the bottom). Funnel mapping is a great way for businesses to take a look at the way customers find them and make predictions about how many people are at each stage of the journey.

However, many businesses forget the most important part of the marketing funnel, and that's to develop a system that guides the experience for customers in the way that is most comfortable and delightful for them. If you remember to treat each step of the journey like you would an in-person relationship and you won't go wrong.