Boomer and Jara discuss why trust and transparency are absolute bedrocks in the world of cybersecurity. Boomer elaborates on the importance of effective communication, revealing how businesses can use privacy policies and FAQ sections to build consumer confidence. He takes us through the game-changing NIST and CIS frameworks and why adopting these can fortify your cybersecurity strategy. Additionally, he stresses the importance of having a solid incident response plan when things go south and emphasizes that cybersecurity is a team effort-everyone has a role to play, from implementing MFA to raising your hand when in doubt.