E-commerce KPIs can include metrics such as traffic volume, conversion rates, average order value, and retention rates. The KPIs you choose should align with your overall business and e-commerce goals. Today, our 2019 research on the B2B Buying Process tells us that B2B businesses are prioritizing cost savings, efficiency, and customer satisfaction. Thus, KPIs must align with these wins.
Companies that sell to professional buyers online can benefit from targeted, B2B-specific metrics centered around such goals as boosting revenue, retaining customers, increasing efficiency, and more.

Here are 6 B2B e-commerce KPIs that can help you expertly manage your online platform.