Associated with
Brandon Rafalson
John H. Heiman
Posted Jun 28, 2022
•
5 min read
07 | John Heiman, Sprint: Empathy, Event ROI, and Fortnite
John Heiman (Director of Experiential at Sprint) shares how Sprint's event strategy has changed over the years, how his team is making complex technologies more accessible with immersive activations, event ROI, empathy, and Fortnite.
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